Tiger Woods needs to have better personality packaging
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Golf
Professor Vincent Presti, CEO of I Wanna Be On, Inc., the pioneering social research network for celebrity-seekers, is closely following the recent media "scrutiny" of Tiger Woods and his celebrity golfer image.
"Events surrounding Tiger's personal life are tragic on so many levels," according to Professor Presti, "but they contain an invaluable lesson for how a celebrity should brand an image that contains sufficient elasticity for these types of personal foibles."
In light of the Tiger Woods news phenomena, Professor Presti believes sponsors and advertisers behind a particular "celebrity franchise", like Tiger Woods, will now spend more time getting to know their talent and the risks associated with their investments in a particular media.
"After Tiger Woods," Professor Presti opines, "I anticipate that our Personality Packaging consulting services, especially for high-profile clients, will now include some form of due diligence to identify potential issues between personal lives and public images so that we can develop a media image with sufficient elasticity to withstand unintended disclosures."
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